Google have officially announced that page speed is now a factor used to determine search ranking. You can read Google’s announcement on their Official Webmaster Central blog.
There’s some interesting details in Google’s post. As we’ve mentioned before on this blog, speed is a significant factor in conversion optimisation. Google want more money to be spent online. Money spent on online advertising would no doubt also increase.
So making your site faster is now very likely to improve conversion and a site’s position in Google’s organic search results too (page speed has been a factor in Adword’s Quality Score for some time now).
Paul
