Just found a page defining metrics in Google Analytics. GA users might find it a useful reference. http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=99118
April 2010
Archive for April, 2010
Google Analytics tip – Definitions
Friday, April 23rd, 2010
Speed, Conversion & SEO: for Google speed is a factor
Sunday, April 11th, 2010Google have officially announced that page speed is now a factor used to determine search ranking. You can read Google’s announcement on their Official Webmaster Central blog.
There’s some interesting details in Google’s post. As we’ve mentioned before on this blog, speed is a significant factor in conversion optimisation. Google want more money to be spent online. Money spent on online advertising would no doubt also increase.
So making your site faster is now very likely to improve conversion and a site’s position in Google’s organic search results too (page speed has been a factor in Adword’s Quality Score for some time now).
Paul
Page speed & conversion: Mozilla increase Firefox downloads 15%
Wednesday, April 7th, 2010I’ve previously written about the importance of page speed to optimizing conversion. Mozilla achieved a 15% increase in downloads of Firefox by speeding up their download page.
The guys at Mozilla noticed the page for downloading Firefox was slow. They worked out how to speed the page up. Split (A/B) tested the new fast page vs the old slow page and achieved a 15% conversion increase – in their case 15% increase in downloads of Firefox which could amount to an additional 60 million downloads per year.
Here’s their concise post on how they improved conversion through improved speed.
Tip for email Marketeers – don’t keep changing your email address
Thursday, April 1st, 2010Ever noticed how email clients like gmail don’t (by default) load images in emails? Most email marketing systems use an embedded image to track who opens their emails. To protect your privacy and thwart spammers discovering which email addresses are valid and active, gmail (and many others) don’t load images unless you tell them to.
You may have noticed a link for loading images, and a link for always loading images in emails from sender Y. I get quite a few marketing emails, ones I’m interested in from companies I’ve previously made purchases with. I’m continually amazed at how often I have to click the ‘always allow images from Y’ link because someone has yet again changed the email address the marketing email comes from.
So nice email marketing people, please stop changing your send address. Do this for me, so I don’t have to keep clicking on a link to see your image laden messages. Do this for yourself so you can better track who reads your emails. You do use stats of your email marketing funnel to improve your emails’ effectiveness don’t you?! There’s an idea for a future post.